OUR VIVID VISION

December, 2029

A clear vision brings the future into the present, so we can have clarity on what we are building now. Our hope is that, by sharing our vision with you, you will feel a sense of ownership and jump on board to help make it happen.

The first time you read this, simply let the information sink in. The second time you read this, visualize yourself as a key part of making this vision a reality over the coming years. The third time, think about the first action step you can take to help bring this vision to life.

This document walks you through the Ignaris companies group illustrating in detail our team, clients, culture, systems, and projects. It is an overview of what our business looks like, feels like, and acts like today, at the end of December 2029.

With more than 12 years in this field, Ignaris is now at the top of e-commerce companies in Romania. Over this time we’ve helped millions of people to improve their lives by offering them innovative and reliable products.

Across the world smiles, laughter, and joy are generated.

How did we become the company everyone wants to work either for or with? It all starts with sticking to our principles…

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OUR CORE VALUES

 

We Innovate And Create

We don’t just go with the flow. We are always at the forefront of innovation, allowing us to run faster than the industry and always go beyond our customers’ expectations.
Each day, we take time to observe, understand and make connections that allow us to optimize our processes and revolutionize the way we work, keeping us ahead of the curve.

We Strive For Continuous Growth

We believe in continuous growth; however, it does not just end with expanding our company and making more sales. Therefore, we continually invest in our team’s personal development and nurture the inquisitiveness of their minds. Our success depends on our team members’ collective energy, intelligence, and contribution. As a result, we learn from each other and work together to support the accelerated growth of each member.

We Always Aim Higher

Ignaris Co. is a results-driven company, and we always seek solutions with the end result in mind. We are always hungry for new achievements for our company and work towards achieving our goals, surpassing them, and staying ahead of our competition. To us, every challenge we face is an opportunity to formulate solutions that enhance the way we serve our customers.

We Treat People With Kindness

We believe in treating people right, which is why we work hard to create a welcoming, safe and inclusive environment for our employees and customers. Every interaction we have with people is filled with deep respect for them, whether within our company or the community. To earn respect, we give it, no matter who you are, your position, or where you come from.

We Own Our Successes And Failures

We are well organized, and disciplined, keep things simple, and everybody is on the same page. We are doing our tasks on time. While we work as a team, each team member takes full personal ownership of getting results. This means we don’t make excuses. We fulfill our promises. We admit our mistakes and take full ownership of correcting the course.

WHAT WE DO

We are here to improve people’s lives by creating new, unique, and reliable products for them. We do whatever it takes to make each of our customers feel one of a kind.

  • WHO WE ARE: Ignaris Co. is now a group of companies building and nurturing worldwide brands, focused on creating innovative and reliable products designed to make our customers’ lives better.

  • WHOM WE SERVE: B2C internet and retail buyers. Our holistic approach to e-commerce makes it easy for our customers to reach our products almost anywhere in the world.
  • WHAT WE DO: At Ignaris, we constantly challenge ourselves. As a result of this mindset, we’ve made 4 significant accomplishments in the past 7 years.

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AMAZON STORES

Our range of products spans over 200 different offerings under multiple brands. They are top-ranked with thousands of
positive reviews from satisfied customers. We sell everything
from creative toys to catchy kitchen tools, cool futuristic gadgets, and helpful home appliances.

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WORLDWIDE E-COMMERCE

Not all products can be sold on Amazon due to their nature, yet, we still successfully make them available in our online stores and strategically market them to those who need them. As a result, this business division accounts for more than 15% of our total revenue and is one of our company pillars.

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TECHNOLOGY & BLOCKCHAIN

With a dedicated department of 10 brilliant developers, we build technology that drives our business – from innovative apps to software designed based on the newest technologies available in the market.

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MARKETING AGENCY

Our goal is simple – to position our clients as an authority in their niche by taking a 360° approach to expanding their reach. In addition, we formulate future-
proof marketing strategies that drive leads to their business, generate more revenue and accelerate their
brand awareness.

OUR CULTURE

We don’t just work hard. We also work towards creating a positive work environment where our team members feel valued as they contribute to our overall success. As a result, we consistently attract and retain top talent and are one of the best places to work in Romania.

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  • Inclusivity: Our work culture is inclusive, and we value the contributions and efforts of all our team members. Everyone’s idea matters and everybody’s voice is heard. We trust our talents to steer the ship in the right direction, and we are always there for them when they need guidance.

  • Taking The Initiative: With us, you will never see people micromanaging their subordinates and dictating how every task should be executed. Instead, we give our people the space to take the initiative, put their creative problem-solving skills to work, and get the job done right. We simply paint the picture during our weekly meetings to share our vision and let our people shine as they nurture their skills.

  • Career Development: We prioritize radical candor over comfort and believe that we truly grow when we step out of our comfort zones. We have had a crystal clear career plan for each of our team members and today some of them are business partners, being the ones who contributed the most to achieving our plans. That is why we only work with people open to personal growth, development, and lifelong learning.

  • Personal Growth: Our environment not only offers mentorship on professional development. We also encourage leadership development, financial freedom, and personal growth, allowing our employees to excel in their personal lives too. We train and coach them to better understand how money works, how to invest, and how to reach their financial freedom.

  • Mindfulness: We are advocates for mental health, physical wellness, and positive work-life  balance. That is why we have a Director of Enthusiasm who comes to our facilities with music for quick movement after lunch to bring joy and energize us for the second half of our day. We also have dedicated leisure rooms designed to help us take a break from hard work, unwind and prevent burnout. We also provide healthy, nutritiously balanced meals and keep our team at peak performance with daily tips and motivation.

AN A-PLAYERS TEAM

in 2029

As soon as you step into our offices, you are welcomed by a large, open space constantly buzzing with creativity and possibility, surrounded by clean, futuristic walls etched with our signature blue and orange colors and glass. Department workstations flow seamlessly into each other and have much room for growth. The entire space is a big showroom that spotlights our talent, passion, and portfolio. One thing’s clear: This is the best place to work and every day is a new adventure.

Our team consists of 70 thought leaders, creatives, and innovators with solid backgrounds in Project Management, Marketing, Industrial Design, System Engineering, Cyber Security Engineering, Software Development, System Integration, and more. In addition, we power a remote workforce as we believe in the efficiency of a hybrid work environment – giving our employees the freedom to choose where they want to work.

At Ignaris, they don’t just have careers – they have found a home for their passion, surrounded by a team that supports and celebrates their contributions and growth.

Cristian, our co-Founder has freed himself from the daily grind and keeps his head up and eyes laser-focused on envisioning our future and blazing the path forward. Beside him, our Chief

Executive Officer keeps his head down focused intently on leading us toward that vision. They keep us true to our path by building a strong, scalable foundation and managing our daily operations.

Our COO is the string to Cristian’s balloon: They take all the crazy innovative ideas floating above and ground them into an action plan and measurable processes and systems.

Their finger is always on the pulse of the business, the numbers, and the people.

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Over the past few years, our brands have exploded thanks to our marketing team. Each time, we creatively convey the essence of our brand, educate and build a loyal customer base. Our tech team develops the technology that drives our businesses. They turn existing products and turn them into ideas for innovation. The rest of the industry follows the trends we have set.

Our products aren’t just technology; they are also fashion. Our design team reimagines products that are technologically driven and bring them to life.

Led by our Chief of Customer Happiness, our customer service team obsesses over our user’s experiences and makes our services phenomenal at every touch point. As a result, we’re one of the few companies where customers actually want to talk to customer service representatives because we are so friendly and helpful.

Our Human Resources team keeps our people happy while our legal department keeps our company compliant and ensures that we’ve dotted all our I’s and crossed our t’s.

Moreover, we always have a succession plan to ensure that our employees are protected and our clients continue to receive the exceptional services we are renowned for, in case unfortunate incidents such as a debilitating accident or sudden death happen before a transition into retirement occurs.

OUR OFFICES

@ 12/2029

Under a roof with our name in lights on top, our headquarters are located a glass elevator ride away from the top floor of a tall building in Constanta, Romania, with a fantastic sea view.

Our offices are always filled with a positive buzz with energy weaving through each department and connecting our 30 in-house team members as they collaborate and progress toward project goals – not stiff meetings that take everyone’s time.

Our mission, core values, and decorative images liven up our spaces and remind us why we do what we do and how we do it. In our ledge stone walled reception area sits our sweet Director of First Impressions who warmly welcomes guests. She also gets them comfortable on our plush chairs and sets a drink and delicious snacks from our coffee bar on a round table for them to devour as they wait for their appointment.

Towards the back of our main offices sits our huge conference rooms where we hold weekly meetings and discussions with clients. In the middle of the room is a huge, aesthetically pleasing, and rather iconic table with one end made from tree roots.

As you walk through our offices, you will most likely hear our sales team chatting with clients on the phone, interspersed with the hearty laughter throughout various departments as our team jokes around to lighten up the atmosphere while getting work done.

In the marketing department, a team member sits in front of her computer, studying the latest trends and the competition to keep us ahead of the game. The media team is busy at work recording our next video and podcast n our soundproof studio, brainstorming fun challenges to increase engagement for clients, and standing around a whiteboard with markers and notes in hand.

Cristian and George sit in their respective offices, with their doors wide open. Cristian’s working on a presentation for his next speaking gig, as George reviews this quarter’s numbers with a smile on his face. During breaks, team members gather in the kitchen for a quick, nutritious snack, and a swig of water from our sparking water tap. The vibe? Crazy productive and fun.

This is only our physical headquarters in Constanta, but the majority of our team works remotely from all over the world. We offer a hybrid work arrangement, where team members can choose to work from the office, or remotely when they need to.

We power a remote workforce through various online platforms and even have a custom VR environment where we meet, transcending physical boundaries, timezones, and locations. When we foster those positive connections and care about each other, it drives the whole team’s success.

KEY NUMBERS

Profitability enables us to acquire the resources we need to function and financially empower our workforce so they can live the lives they deserve. Therefore, we always keep our eyes open to identify growth opportunities, secure long-term assets and preserve our wealth.

As we review financials we have nothing but a smile on our faces. We invest in stocks and equity, specifically residential and commercial properties in Romania to make money work for us. We also have a great relationship with our banks and ensure our audits and corporate governance controls are of the highest level.

Our quality products and services, together with our supportive care, have catapulted our financial growth since opening our doors in 2016.

GIVING FORWARD

At the heart of what we do is the desire to make other human beings’ lives better: It’s that simple. And this philosophy comes across in our community service too.

As a result, our community engagement spreads across the nation and the world at large.

OUR LOCAL IMPACT

We’re proud to offer our time and financial support to many local organizations.

We know what happens before and after kids go to school is critical to their development, social skills, and future. Having the right resources at this time can nip a lot of problems in the bud. We invest in the future and in changing the trajectory of children’s lives. This gives them a safe space where they can grow, participate in something productive, and get plugged into the community early on, which kickstarts their trajectory to being productive, successful, and happy adults.

Therefore, we pledge 2% of our profits to provide better education for people in our communities. We also partner with non-profits to do voluntary work to educate people within our communities by partnering with non-profit organizations.

OUR GLOBAL IMPACT

We dedicate our time and expertise to humanitarian causes that support the underprivileged across the globe, particularly mission organizations in Africa, Asia and South America that help people access fresh water and food.

We’re constantly going greener with a Zero Waste mindset with recycling, composting, and reusing water.

NOTE FROM OUR FOUNDERS

Many people have great ideas, but not everyone can implement and successfully execute them, let alone try. This is mainly because we live in an era of information overload with an abundance of misleading data and subpar vendors on every corner. So, what makes us different?

Our inspiration and motivation come from servant leadership and we spend a large portion of our day creating strategies and building mutually beneficial relationships that align us with our vision and improve our culture.

Then, we work confidently knowing that our team is taken care of, doing the right thing and working towards a common goal. Reflecting on our past, we’re instantly filled with gratitude and pride for what we have built. But, although we wake up feeling fulfilled each day, we are still fuelled by hunger to stay ahead of the game – to make a lasting positive impact on our team, our clients, and the global community. We’re surrounded by like-minded individuals who share our values, mission, and purpose. Together, we are confident we can accomplish this and so much more.

Each product we make available to our customers is led from concept through the prism of creativity. We ask ourselves how we can create an edge where there is none, make a better combination of materials, make it easier to use, and, above all, deliver a more enjoyable or beneficial experience. We
also ask ourselves how we can create a marketing strategy that defies industry standards and tells a story of how our customers will be there tomorrow because they chose us.

Success is all about winning, feeling recognized and having fun, and together we make our collective vision of creating an internationally admired brand while supporting one another in reaching our personal goals come
true. Each day, we show up as the best versions of ourselves and motivate those around us to do the same.

We can already envision our team in 2029 at our holiday party sharing a toast over our successes, recapping our greatest moments, and laughing over all the crazy ideas nobody thought we would bring to life until we did – and we are just getting started!

Join us on this journey and reimagine the future of e-commerce with us.

Cristian Ignat, co-funder
George Paris, co-funder